Fantasi

This project showcases a bold and dynamic visual identity crafted for a vape liquid brand targeting a mid-20s to mid-30s audience. The bespoke, hand-drawn lettering adds a unique, personal touch, while a strong pop colour palette injects vibrancy and energy into the design.

Inspired by the fresh and shining aesthetic of modern vaping culture, the visuals embrace a playful yet polished "plastic" vibe. Gradient overlays and a smokey, ethereal treatment in the photography further amplify the brand’s contemporary appeal, creating a cohesive and immersive experience that resonates with its audience.